2020 has significantly impacted upon and accelerated an unprecedented technological and methodological shift in aviation. The adoption of new technologies and the uncovering of new ways of operating now play a major role in reducing overheads and optimising available resources for all industry players.
While the training of aviation professionals accounts for one of the industry’s more considerable and ongoing costs, e-learning programmes are poised to play a pivotal role in bolstering the entire sector while reducing costs significantly.
A MARRIAGE OF HUMANITY AND TECHNOLOGY
Aeroclass is embarking on a mission to bring the latest and most advanced technologies into aviation training and to provide the most effective user experience to the industry’s professionals, irrespective of their location.
However, technology on its own is worthless without building a respected brand image and a lasting relationship with the audience. A positive user experience can help establish those connections and create relationships that last far into the future.
Julius Areška, the Aeroclass Head of Marketing, is a firm believer in the marriage of technology and trust-building when it comes to making well-grounded marketing decisions that connect deeply with all of the learner’s emotions while delivering the required results.
TRUST IN THE AVIATION INDUSTRY
As a specialist in the workings of digital marketing, and with many years of hands-on experience in the start-up environment, Julius has come to understand that technology and innovation alone are no guarantee of a foothold in any new marketplace. He also fully understands that in aviation, trust plays a central role in building relationships that last. Training is no exception.
The marketing manager is also acutely aware that a young business has to recognise and accept that the process of building a reputable and trustworthy brand takes time, effort, and consistency. He is also aware that Aeroclass must invest in acquiring the services of globally recognised aviation experts to create content that will expertly match the client’s needs. By combining human expertise with technologies that allow students to learn at any time and in any location you are already engaged in the process of creating a truly positive product experience.
BRAND IS THE PROMISE OF A REPEATABLE EXPERIENCE
The Aeroclass Head of Marketing ardently believes that consistency in providing a repeatable consumer experience is the key to building a long-lasting partnership with clients.
From his highly experienced standpoint, he realises that Aeroclass must deliver not only the highest quality training content but also clear brand communication, the creation of a user-centric platform, and a uniquely communicative customer support model, all of which are major factors in any future success.
Additionally, Aeroclass’s future success will be grounded in constant monitoring and feedback: this will ensure that the decision-making process regarding the company’s growth will only serve to enhance the delivery of strong, trust-based, and enduring partnerships long into the future.