The Power of Personas and Customer Journey Maps
This video is part of a series of microlearning courses aiming to provide insights into specific topics.
@ Aeroclass
Course description
Why is it important to map the customer journey? What is a user persona? Look at the process of understanding the path your specific target audience take. Get familiar with the concept of User Persona and its importance for your business.
This video is part of the Digital Customer Relationship Management Strategies to Boost Direct Sales. To watch the full course and get your certificate click here.
Meet your instructor
Jörg Troester
Jörg Troester has more than 25 years of experience in the aviation industry. As Head of Corporate Strategy Jörg is responsible for Hahn Air’s strategic development and represent the company at various industry associations as well as towards governmental organizations. Jörg also works as a guest lecturer at different universities and international organizations.
Before joining Hahn Air Lines, he worked for over ten years with LTU International Airways in various positions in project management and product development in the areas of distribution, sales & marketing and IT.
Jörg holds a Master’s Degree in linguistics and media science, an MBA in tourism and hospitality and LL.M. in Commercial law.
Develop customer-focused CRM strategies to ensure your airline has a competitive advantage regarding cost and revenue.
Related courses
Aeroclass offers online courses from leading industry professionals. Learn anytime, anywhere, and master practical skills to advance your career.
 resize.JPEG)
Digital Customer Relationship Management Strategies to Boost Direct Sales - Practice
- Online or On-site
Explore and optimize every stage of the customer journey to strengthen direct sales channels and generate additional revenue opportunities.
Strategies to Audit your Products & Services Offering
- Video Course
Learn how to plan, conduct, and report effective product and service audits to improve customer experience, identify issues proactively, and enhance organizational performance.
Lift your aviation career off the ground
- Check your knowledge with quizzes
- Study on different devices
- Aviation management courses
- Certified courses
- Classes
- Obtain Aeroclass Certificate