Blockchain in Aviation and Travel – Applications and Opportunities
Learn through examples and case studies how blockchain technology can help you to transform your company.
@ Aeroclass
Course description
Blockchain is much talked about as a secure and promising technology. But what exactly is blockchain, and which problems does it solve? Or, what opportunities does it represent in aviation and travel, for airlines, airports, and other supply chain stakeholders?
The aim of this course is to provide a basic understanding of blockchain and how it applies to aviation and travel.
In this course, we talk about blockchain in two ways. First, we discuss the concepts, principles and background of blockchain and which use case have already been adopted. Next, we cluster different groups of use cases in the context of business model transformations in the airline and airport industry. We provide specific examples and illustrations and conclude with sharing an array of new opportunities that can be explored and which benefits they will bring.
Learning outcomes
At the end of this course, participants will be able to:
- Describe the background and principles of blockchain
- Distinguish the various components and workings of blockchain
- List the requirements for effective application of blockchain
- Explain the benefits of blockchain in different areas in aviation
- Utilize a framework for identifying opportunities for capitalizing on blockchain in your organization.
Who should attend
- Employees in service industries around hospitality and travel
- Professionals, consultants, and service providers in aviation industry
- Students in aviation management
- Departments: Customer service managers, marketing, cabin services, pricing and revenue management staff; loyalty, sales and distribution employees and others who want to understand the importance of blockchain in the age of the Internet of Things (IoT)
Meet your instructor
Ricardo Pilon
Dr. Ricardo Pilon has over 25 years of experience in the Aviation Industry. His knowledge and expertise range from civil aviation and air transport to cargo and logistics domains. He worked for airlines such as Air Transat, KLM, Air New Zealand, Etihad, Emirates Airlines, and consulted with over 80 others.
He builds the bridge between strategic business management, organization design, and the application of artificial intelligence. His specialist work elevates business models to tap into new revenue streams through intelligent processes on Enterprise AI platforms. Most centers on marketplace retailing or B2B selling in unique contexts, using ML & AI to drive CX and stickiness with the maximum transactional and long-term value per customer.
Ricardo is an experienced business executive with practical leadership expertise. He focuses on corporate & business development, commercial strategy, and modern digital company (MarTech + SalesTech technology in B2B or B2C domains) with a strong focus on profit maximization.
Ricardo holds a Ph.D. in Business Administration (‘02) specialized in strategic airline management and has also completed an MBA in International Aviation (‘00), an MSc. in Air Transport Management (‘98), an MSc. in Applied Organizational Psychology (‘22), and a BSc. in International Management (‘96). He is also a Chartered Business Valuator (CBV) and Chartered Financial Analyst (CFA). Moreover, he has recently completed executive courses at Harvard Business School and MIT.
The high-performance organization is one designed around how people intuitively want to interact with the decision support [machines] they need to solve their curiosity as they obsess about customers.
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