Air Service Development: Incentives & Marketing
This video is part of a series of microlearning courses aiming to provide insights into specific topics.
@ Aeroclass
Course description
When it comes to new routes, the future is all about risk reduction. This microlearning course looks at how airports, tourism boards and air carriers can work together to support route development while reducing the risk.
This video is part of the Building Successful Routes: How Airlines, Airports and Tourism Boards Work Together. To watch the full course and get your certificate click here.
Meet your instructor
Gavin Eccles
Gavin Eccles has over 30 years’ experience in marketing and strategic management, and in his consultancy and advisory positions, Gavin is responsible for ensuring the success of marketing, communication, and business planning strategies for a range of international organizations, where his client work has taken him across the globe in the design and delivery of client assignments. Gavin has extensive experience in developing business strategies and works alongside Senior Management to shape their corporate approach. This work has been conducted in international clients as diverse as American Airlines, British Airways, Marks and Spencer, Shell, BBC, Guinness, Marriott Hotels, and, most recently been developing airport strategies across Europe, the Caribbean, and the Middle East.
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