A Complete Guide to Airline Retailing
Master the art of Airline Retail by learning dynamic pricing, upselling, revenue management, and ancillary services for maximized sales revenue.
@ Aeroclass
Course description
The airline's profit margins are typically as low as 3 to 5 % whereas in retailing we are looking at margins ranging anywhere from 5 to 40%. The good news is that in 2021 the value of ancillary sales landed at $65 billion and even better news is that in this course you will receive hands-on advice on how to grow your revenue through retailing.
If you are working for an airline or an airport this course will give you the key skills to get you started or inspire you if you are already retailing. The material will help you build successful business cases and generate new revenues. During the course you will learn how to retail, you will look at examples and best practices. You will get checklists and advice as to where to begin and for those who already retail to find inspiration and ideas.
Learning outcomes
At the end of this course, participants will be able to:
- Explain the meaning of the buzzwords like marketplace, merchandising, superapp, cross-selling, upselling etc.
- Examine retailing best practices
- Identify what you need to better understand ranging from commercials to technology
- Demonstrate real-life examples with explanations of the concepts.
- Explain the principles of retailing and have access to practical advice on how to build your business case.
- Identify potential opportunities for your own business
Who should attend
- E-commerce Managers
- Revenue and Pricing Managers
- Airlines Sales Representatives
- Airport Sales Representatives
- Marketing Managers
- Distribution Managers
- Loyalty Managers
Meet your instructor
Ann Cederhall
Working as an independent consultant in the aviation industry with more than 20+ years of experience Ann has proven expertise in retail, e-commerce, digitization, innovation, project management, and delivery. Key knowledge areas include NDC, ONE Order, corporate booking tools, airline website management, shopping, and merchandising. She has an extensive record of delivering business value across the globe having lived and worked in 10 countries.
Ann has worked with more than 15 airlines including Lufthansa Group, SAS, Norwegian and Philippine Airlines. At Lufthansa Group she implemented all the NDC direct connect solutions. In addition to airlines, she has worked on the TAP/TSI Intermodal Rail project as well as for industry technology providers like ATPCO, Amadeus, and PROS.
She is a frequent speaker and panelist at industry events and has published several high noted articles in the travel industry press. Passionate about women in aviation she is a board member of WAI Scandinavia Chapter and actively engages in Girls Aviation Day as well as a co-founder of LBF, Ladies Beyond Flying, recently recognized by the LinkedIn Groups Inner Circle Program as one of the most engaging groups on LinkedIn.
The opportunity that airlines have to create amazing customer experiences and lifelong loyal customers is so unbelievably huge that I believe we're on the cusp of a massive airline industry transformation.
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