Ann Cederhall

Working as an independent consultant in the aviation industry with more than 20+ years of experience Ann has proven expertise in retail, e-commerce, digitization, innovation, project management, and delivery. Key knowledge areas include NDC, ONE Order, corporate booking tools, airline website management, shopping, and merchandising. She has an extensive record of delivering business value across the globe having lived and worked in 10 countries.

Ann has worked with more than 15 airlines including Lufthansa Group, SAS, Norwegian and Philippine Airlines. At Lufthansa Group she implemented all the NDC direct connect solutions. In addition to airlines, she has worked on the TAP/TSI Intermodal Rail project as well as for industry technology providers like ATPCO, Amadeus, and PROS.

She is a frequent speaker and panelist at industry events and has published several high noted articles in the travel industry press. Passionate about women in aviation she is a board member of WAI Scandinavia Chapter and actively engages in Girls Aviation Day as well as a co-founder of LBF, Ladies Beyond Flying, recently recognized by the LinkedIn Groups Inner Circle Program as one of the most engaging groups on LinkedIn.