Microlearning

What is Retailing?

This video is part of a series of microlearning courses aiming to provide insights into specific topics.

Ann Cederhall
Ann Cederhall, Travel Technology Specialist
@ Aeroclass

Language: English
Category: Airline Management & Operations
Duration: 6m
What is Retailing?

Course description

This microlearning course gives you a better understanding on what is retailing business, explains the meaning of the buzzwords like marketplace, merchandising, superapp, cross-selling, upselling etc.


This extract is part of the video course A Complete Guide to Airline Retailing. To watch the full course and get your certificate click here.

Course overview
1. What is Retailing?

Meet your instructor

Ann Cederhall

Ann Cederhall

Travel Technology Specialist

Working as an independent consultant in the aviation industry with more than 20+ years of experience Ann has proven expertise in retail, e-commerce, digitization, innovation, project management, and delivery. Key knowledge areas include NDC, ONE Order, corporate booking tools, airline website management, shopping, and merchandising. She has an extensive record of delivering business value across the globe having lived and worked in 10 countries.


Ann has worked with more than 15 airlines including Lufthansa Group, SAS, Norwegian and Philippine Airlines. At Lufthansa Group she implemented all the NDC direct connect solutions. In addition to airlines, she has worked on the TAP/TSI Intermodal Rail project as well as for industry technology providers like ATPCO, Amadeus, and PROS.


She is a frequent speaker and panelist at industry events and has published several high noted articles in the travel industry press. Passionate about women in aviation she is a board member of WAI Scandinavia Chapter and actively engages in Girls Aviation Day as well as a co-founder of LBF, Ladies Beyond Flying, recently recognized by the LinkedIn Groups Inner Circle Program as one of the most engaging groups on LinkedIn.

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The opportunity that airlines have to create amazing customer experiences and lifelong loyal customers is so unbelievably huge that I believe we're on the cusp of a massive airline industry transformation.

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