What is Retailing?

This video is part of a series of microlearning courses aiming to provide insights into specific topics.


Language: English
Category: Airline Management & Operations
Duration: 6m
What is Retailing?

Course description

This microlearning course gives you a better understanding on what is retailing business, explains the meaning of the buzzwords like marketplace, merchandising, superapp, cross-selling, upselling etc.


This extract is part of the video course A Complete Guide to Airline Retailing. To watch the full course and get your certificate click here.

Course overview
1. What is Retailing?

Meet your instructor

Ann Cederhall

Ann Cederhall

Travel Technology Specialist

Working as an independent consultant in the aviation industry with more than 20+ years of experience Ann has proven expertise in retail, e-commerce, digitization, innovation, project management, and delivery. Key knowledge areas include NDC, ONE Order, corporate booking tools, airline website management, shopping, and merchandising. She has an extensive record of delivering business value across the globe having lived and worked in 10 countries.


Ann has worked with more than 15 airlines including Lufthansa Group, SAS, Norwegian and Philippine Airlines. At Lufthansa Group she implemented all the NDC direct connect solutions. In addition to airlines, she has worked on the TAP/TSI Intermodal Rail project as well as for industry technology providers like ATPCO, Amadeus, and PROS.


She is a frequent speaker and panelist at industry events and has published several high noted articles in the travel industry press. Passionate about women in aviation she is a board member of WAI Scandinavia Chapter and actively engages in Girls Aviation Day as well as a co-founder of LBF, Ladies Beyond Flying, recently recognized by the LinkedIn Groups Inner Circle Program as one of the most engaging groups on LinkedIn.

Read moreabout Ann Cederhall
The opportunity that airlines have to create amazing customer experiences and lifelong loyal customers is so unbelievably huge that I believe we're on the cusp of a massive airline industry transformation.

Related courses

Aeroclass offers online courses from leading industry professionals. Learn anytime, anywhere, and master practical skills to advance your career.

  • Microlearning
Microlearning
Free
Product and Service Auditing - Planning

This video is part of a series of microlearning courses aiming to provide insights into specific topics.

Read moreabout Product and Service Auditing - Planning
Customer Experience
Airline Management & Operations
  • Online or On-site
Class
Tailored offer
Quality Assurance and Compliance Monitoring

Strengthen aviation quality assurance and compliance monitoring systems to ensure regulatory conformity, operational consistency, and continuous improvement.

Read moreabout Quality Assurance and Compliance Monitoring
Airline Management & Operations
Safety & Quality
  • Microlearning
Microlearning
Free
Managing Airline Aircraft Ownership and Maintenance Costs

This video is part of a series of microlearning courses aiming to provide insights into specific topics.

Read moreabout Managing Airline Aircraft Ownership and Maintenance Costs
Airline Management & Operations
Economics & Finance
  • Microlearning
Microlearning
Free
Airports - Key Charging Principles. Single, Dual, Hybrid Till Regulations

This video is part of a series of microlearning courses aiming to provide insights into specific topics.

Read moreabout Airports - Key Charging Principles. Single, Dual, Hybrid Till Regulations
Airline Management & Operations
  • Video Course
Course
€99.00
included with subscription
A Complete Guide to Airline Retailing

Master the art of Airline Retail by learning dynamic pricing, upselling, revenue management, and ancillary services for maximized sales revenue.

Read moreabout A Complete Guide to Airline Retailing
Airlines
Sales & Marketing
Airline Management & Operations
  • Microlearning
Microlearning
Free
Introduction to Performance Based Navigation

This video is part of a series of microlearning courses aiming to provide insights into specific topics.

Read moreabout Introduction to Performance Based Navigation
Airline Management & Operations
  • Microlearning
Microlearning
Free
Economics of Costs - Concepts

This video is part of a series of microlearning courses aiming to provide insights into specific topics.

Read moreabout Economics of Costs - Concepts
Airline Management & Operations
Economics & Finance
  • Microlearning
Microlearning
Free
Flight Planning and Preparation

This video is part of a series of microlearning courses aiming to provide insights into specific topics.

Read moreabout Flight Planning and Preparation
Airline Management & Operations
  • Microlearning
Microlearning
Free
Global Navigation Satellite Systems

This video is part of a series of microlearning courses aiming to provide insights into specific topics.

Read moreabout Global Navigation Satellite Systems
Airline Management & Operations
  • Video Course
Course
€99.00
included with subscription
PBN Training for Pilots

This course covers the necessary theoretical knowledge of Global Navigation Satellite Systems (GNSS) and Performance-based Navigation (PBN).

Read moreabout PBN Training for Pilots
Airlines
Airline Management & Operations
AeroClass

Lift your aviation career off the ground

  • Check your knowledge with quizzes
  • Study on different devices
  • Aviation management courses
  • Certified courses
  • Classes
  • Obtain Aeroclass Certificate
Get Started Today