Airline Retailing – Strategies how to Grow Revenue and Enhance Customer Experience

Retailing is one of the most important yet often misunderstood areas in airline distribution today. With traditional profit margins on flight sales remaining low, retailing offers an opportunity for airlines to diversify revenue and strengthen customer loyalty.

This course provides an in-depth overview of airline retailing strategies and their practical applications. Participants will explore how to identify new revenue opportunities, understand evolving customer expectations, and develop actionable retail strategies supported by real-world examples and benchmarking exercises.

Through interactive discussions and workshops, the course demystifies industry buzzwords, examines the technologies and methodologies driving modern airline retailing, and guides participants in building a strong business case for retail initiatives.

Participants enrolled in this class will get access to the A Complete Guide to Airline Retailing course 14 days before class starts and it is strongly recommended they complete it before the Day 1 of the training.

By the end of this class, participants will be equipped to:

1. Understand the fundamentals of airline retailing and its business significance
2. Identify key customer touchpoints and revenue opportunities along the journey
3. Assess and benchmark retailing techniques and industry best practices
4. Develop a hands-on “how-to” plan and business case for retail implementation
5. Link retailing initiatives to customer experience, loyalty, and lifetime value
6. Evaluate future retailing trends and their potential impact on airline operations

1. Airline commercial and marketing managers
2. Product and customer experience specialists
3. Revenue management and distribution professionals
4. E-commerce and digital transformation teams
5. Airport retail and partnership managers
6. Aviation business development professionals