Air Services Development: Connecting Airlines, Airports and Tourism Boards
Learn how to build compelling business cases for airlines, foster partnerships, and drive air service growth connecting airports, airlines, and tourism boards.
@ Aeroclass
Course description
This training provides participants with hands-on insights and real-world strategies to successfully engage airlines, airports, and tourism boards in developing sustainable air services. Drawing from frontline case studies, it explores how collaborative approaches can unlock new routes, strengthen connectivity, and enhance tourism growth.
Through interactive sessions and group discussions, participants will examine best practices for building business cases that answer the critical airline question: “Why should we fly to your destination?” The course also covers incentives, marketing support programs, and methods for measuring route success and tourism impact.
Participants enrolled in this class will receive access to the Building Successful Routes: How Airlines, Airports and Tourism Boards Work Together course 14 days prior to the start of the training. It is strongly recommended that they complete it before Day 1 to ensure a solid foundation for the live sessions.
By the end of this course, participants will understand how to align stakeholder interests, present compelling proposals, and develop airlift strategies that deliver mutual value across the aviation and tourism sectors.
Learning outcomes
At the end of this class, participants will be equipped to:
- Build strong business cases that attract airlines to new routes and destinations
- Understand how airports, airlines, and tourism boards collaborate in air service development
- Apply practical strategies to design incentives and marketing programs
- Evaluate the economic and tourism impacts of new air services
- Communicate effectively with airline stakeholders to negotiate sustainable partnerships
- Measure route success using key performance metrics and tourism multipliers
Who should attend
- Airport route development and commercial managers
- Tourism board and destination marketing representatives
- Airline network planning and partnerships professionals
- Business development and strategy managers in aviation
- Government officials involved in tourism and connectivity
- Consultants in air service and tourism development
Meet your instructor
Gavin Eccles
Gavin Eccles has over 30 years’ experience in marketing and strategic management, and in his consultancy and advisory positions, Gavin is responsible for ensuring the success of marketing, communication, and business planning strategies for a range of international organizations, where his client work has taken him across the globe in the design and delivery of client assignments. Gavin has extensive experience in developing business strategies and works alongside Senior Management to shape their corporate approach. This work has been conducted in international clients as diverse as American Airlines, British Airways, Marks and Spencer, Shell, BBC, Guinness, Marriott Hotels, and, most recently been developing airport strategies across Europe, the Caribbean, and the Middle East.
Why you should attend?
In a rapidly evolving aviation and tourism landscape, understanding how to align interests between airlines, airports, and destinations is key to building sustainable airlift. This course helps you think like an airline, design persuasive business cases, and identify mutually beneficial incentives.
Through real-world examples and group exercises, you’ll gain insights into current route development trends, collaborative negotiation strategies, and innovative approaches to attracting new services - ensuring your airport or destination stays competitive in a changing market.
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