Air Services Development: Connecting Airlines, Airports and Tourism Boards

This training provides participants with hands-on insights and real-world strategies to successfully engage airlines, airports, and tourism boards in developing sustainable air services. Drawing from frontline case studies, it explores how collaborative approaches can unlock new routes, strengthen connectivity, and enhance tourism growth.

Through interactive sessions and group discussions, participants will examine best practices for building business cases that answer the critical airline question: “Why should we fly to your destination?” The course also covers incentives, marketing support programs, and methods for measuring route success and tourism impact.

Participants enrolled in this class will receive access to the Building Successful Routes: How Airlines, Airports and Tourism Boards Work Together course 14 days prior to the start of the training. It is strongly recommended that they complete it before Day 1 to ensure a solid foundation for the live sessions.

By the end of this course, participants will understand how to align stakeholder interests, present compelling proposals, and develop airlift strategies that deliver mutual value across the aviation and tourism sectors.

By the end of this class, participants will be equipped to:

1. Build strong business cases that attract airlines to new routes and destinations
2. Understand how airports, airlines, and tourism boards collaborate in air service development
3. Apply practical strategies to design incentives and marketing programs
4. Evaluate the economic and tourism impacts of new air services
5. Communicate effectively with airline stakeholders to negotiate sustainable partnerships
6. Measure route success using key performance metrics and tourism multipliers

1. Airport route development and commercial managers
2. Tourism board and destination marketing representatives
3. Airline network planning and partnerships professionals
4. Business development and strategy managers in aviation
5. Government officials involved in tourism and connectivity
6. Consultants in air service and tourism development