Building Successful Routes: How Airlines, Airports and Tourism Boards Work Together
Understand how airlines, airports, and tourism bodies collaborate to build successful and sustainable air service routes by aligning strategy, developing business cases, and supporting destination growth.
@ Aeroclass
Course description
Airline network strategy is central to tourism growth and regional development. As industry dynamics evolve, airlines, airports, and tourism boards increasingly collaborate to launch and sustain new air services that maximize economic benefits while strengthening destination competitiveness.
This course offers a structured understanding of route and air service development, highlighting how joint efforts among key stakeholders influence route success. Participants are introduced to network planning fundamentals, the role of tourism organizations, and the shared commercial interests that guide market entry decisions.
A significant focus is placed on real-life case studies that demonstrate how partnerships are formed, how business cases are evaluated, and why certain destinations are chosen. The course also explores how well-designed route networks improve airport performance, support tourism development, and contribute to long-term regional prosperity.
This video course is a prerequisite for the online class on Air Services Development: Connecting Airlines, Airports and Tourism Boards.
Learning outcomes
At the end of this course, participants will be able to:
- Gain a comprehensive overview and fresh perspective of route planning and air services development
- Understand the network planning process to see how to attract such players to their airports/destinations
- Identify the strategies, drivers, and constraints from both an airline and airport perspective in building air connectivity
- Acquire the skills needed to develop a business case for carriers that draws attention to why they should fly
- Learn how to create an Air Service Organization that brings airports and tourism boards together to develop routes of strategic interest for the airport/destination
Who should attend
- Airport general managers
- Marketing / route development team
- Tourism Boards
- DMO (Destination Marketing Organization) representatives
- Convention bureau professionals
- Aviation authorities
- Government economic agencies
- Airline network planning teams
Meet your instructor
Gavin Eccles
Gavin Eccles has over 30 years’ experience in marketing and strategic management, and in his consultancy and advisory positions, Gavin is responsible for ensuring the success of marketing, communication, and business planning strategies for a range of international organizations, where his client work has taken him across the globe in the design and delivery of client assignments. Gavin has extensive experience in developing business strategies and works alongside Senior Management to shape their corporate approach. This work has been conducted in international clients as diverse as American Airlines, British Airways, Marks and Spencer, Shell, BBC, Guinness, Marriott Hotels, and, most recently been developing airport strategies across Europe, the Caribbean, and the Middle East.
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