Airline Ancillary Revenue - Pricing for Profitability

This course provides participants with an in-depth understanding of ancillary revenue generation and its growing importance to airline profitability. With most airlines embracing ancillary revenue strategies, those who lag behind risk losing a crucial competitive edge.

Participants will explore various ancillary products, learn how to identify and bundle offerings effectively, and apply pricing and trade-up techniques to optimize revenue. The course also examines how to balance consumer value with airline profitability, offering both theoretical and practical perspectives supported by real industry examples.

Through case studies and benchmarking, participants will assess their airline’s readiness to implement or enhance ancillary revenue programs - whether using automated systems or manual processes - and learn proven methods to manage them efficiently.

By the end of the course, participants will have developed an optimal ancillary revenue package for their airline, supported by a clear rationale and actionable strategies for sustainable growth.

By the end of this class, participants will be equipped to:

1. Understand key concepts and pricing principles behind ancillary revenue generation
2. Identify and evaluate ancillary product opportunities across airline operations
3. Design and price bundled offers that balance customer value and profitability
4. Analyze system and process requirements for implementing ancillary programs
5. Monitor performance and refine strategies through data-driven insights

1. Revenue Management and Pricing Specialists
2. Commercial and Product Development Managers
3. Airline Marketing and Sales Executives
4. E-commerce and Digital Transformation Managers
5. Business Analysts and Financial Planning Professionals