Airline Ancillary Revenue - Pricing for Profitability
Unlock the full potential of ancillary revenue for your airline through strategic pricing and revenue management best practices tailored to your business model.
@ Aeroclass
Course description
This course provides participants with an in-depth understanding of ancillary revenue generation and its growing importance to airline profitability. With most airlines embracing ancillary revenue strategies, those who lag behind risk losing a crucial competitive edge.
Participants will explore various ancillary products, learn how to identify and bundle offerings effectively, and apply pricing and trade-up techniques to optimize revenue. The course also examines how to balance consumer value with airline profitability, offering both theoretical and practical perspectives supported by real industry examples.
Through case studies and benchmarking, participants will assess their airline’s readiness to implement or enhance ancillary revenue programs - whether using automated systems or manual processes - and learn proven methods to manage them efficiently.
By the end of the course, participants will have developed an optimal ancillary revenue package for their airline, supported by a clear rationale and actionable strategies for sustainable growth.
Learning outcomes
At the end of this class, participants will be equipped to:
- Understand key concepts and pricing principles behind ancillary revenue generation
- Identify and evaluate ancillary product opportunities across airline operations
- Design and price bundled offers that balance customer value and profitability
- Analyze system and process requirements for implementing ancillary programs
- Monitor performance and refine strategies through data-driven insights
Who should attend
- Revenue Management and Pricing Specialists
- Commercial and Product Development Managers
- Airline Marketing and Sales Executives
- E-commerce and Digital Transformation Managers
- Business Analysts and Financial Planning Professionals
Meet your instructor
Dinaz Zaq
Dinaz has held senior positions in revenue management at British Airways, was Head of Revenue Management and Pricing at GB Airways and was also Head of Revenue Management and Flight Planning at Royal Caribbean Cruise Line (RCCL) UK & Ireland. She brings a broad perspective to driving commercial improvement, having worked in various industries, not just aviation but also in cruising, hotels, leisure parks and trains.
Learn how to increase revenues and profit in these difficult times
Why you should attend?
With airlines facing increasingly competitive markets, optimizing ancillary revenue has become essential to maintaining profitability and customer satisfaction.
This course, led by an industry expert with senior experience across airlines, cruise lines, and hospitality, provides the practical tools and strategies needed to grow ancillary income streams effectively. Participants will gain firsthand insights into best practices used by full-service, low-cost, and ultra-low-cost carriers, supported by real examples and benchmarks.
By attending, you will strengthen your ability to design, price, and manage ancillary products strategically - achieving measurable improvements in both customer experience and financial performance.
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