Leading in a Changing Aviation Market

Julija is an Executive Business Coach and Global Growth Strategist with over 20 years of international experience helping airlines, airport authorities, and transport organizations grow across borders with clarity, cultural intelligence, and strategic confidence.

She brings a rare combination of real aviation industry experience and executive-level coaching expertise. Julija previously worked at airBaltic, where she was responsible for global business development and commercial communication across international markets, contributing to airline market positioning and partnership development in Benelux, France, Spain, and Scandinavian markets. This hands-on airline background gives her deep practical insight into route development support, international partnerships, stakeholder communication, and cross-cultural negotiations.

Since then, Julija has advised and implemented efficient partnerships with 200+ companies and leadership teams across 60+ markets, including Scandinavia, the Nordics, Baltics, Western & Central Europe, the Middle East, Africa, and the USA. She supports executive teams with market entry and expansion strategies, commercial growth, partnership readiness, and intercultural leadership alignment — all critical capabilities in today’s complex aviation and transport ecosystem.

Julija is a certified Mindvalley Business Coach, known for combining strategic business frameworks, mindset transformation, and intercultural competence into practical, results-driven programs. Her work helps leaders move from transactional thinking to long-term, partnership-driven growth, strengthen decision-making clarity, and lead confidently across cultures.

She holds an MBA in Strategic Public Relations & Communication, a Bachelor’s degree in English Philology, and a Diploma in Tourism & Transport Management, uniquely positioning her at the intersection of aviation, leadership, strategy, and global communication.

Fluent in English, Spanish, Russian, and Latvian, Julija works internationally with airlines, airports, and transport authorities seeking to:

1. Enter new markets with reduced risk
2. Build sustainable international partnerships
3. Strengthen leadership and commercial effectiveness
4. Align multicultural teams and stakeholders
5. Grow with purpose, empathy and trust across the world

Julija Sovane helps aviation leaders not just grow globally — but grow wisely, sustainably, and across cultures.