Practical Application of AI for Aviation Marketing and Growth
The ultimate hands-on, no-code course for aviation marketers and growth managers to apply AI for smarter decisions and measurable results.
@ Aeroclass
Course description
This course takes participants on a practical, no-code learning journey to confidently apply Artificial Intelligence (AI) in aviation marketing and growth. Through hands-on exercises and real-world case studies, you will learn to use AI tools to uncover insights, predict outcomes, and build hyper-personalized customer experiences.
The course covers the essential AI and machine learning (ML) principles relevant to aviation marketing - from understanding data correlations to predicting customer behavior, optimizing pricing, and clustering audiences for targeted engagement.
Participants will explore both supervised and unsupervised learning, learning how to identify business challenges that can be solved through AI and how to design and deploy models without programming experience. Using intuitive, off-the-shelf tools, attendees will learn how to predict churn, estimate customer lifetime value, and build data-informed personas to enhance marketing and sales strategies.
By the end of the course, participants will have developed a solid foundation in AI terminology, trends, and tools, as well as practical skills to build and operationalize AI solutions that drive measurable business impact.
Learning outcomes
At the end of this class, participants will be equipped to:
- Understand AI fundamentals, key concepts, and their application to aviation marketing
- Identify business challenges that can be addressed through AI-driven insights
- Predict customer behavior and churn using no-code AI tools
- Apply clustering and segmentation to build data-driven audience personas
- Integrate psychographic data for hyper-personalized marketing strategies
- Manage AI projects effectively from planning to evaluation
Who should attend
- Marketing and Growth Managers in aviation
- Digital and E-commerce Managers
- Customer Relationship and Loyalty Program Specialists
- Data Analysts and Business Intelligence Professionals
- Product and Revenue Managers exploring AI applications
Meet your instructor
Vincent Sider
Vincent is a pilot and has 20 years experience as a digital strategist and data-driven marketing practitioner, helping organizations define and build their digital strategies and improve their digital marketing. He has worked globally with some of the world’s leading organizations developing world-class digital marketing as Head of Strategy for British Telecom then Vice President for Social Media at the BBC and Head of TopGear.com, Adviser at the Royal Foundation and Board Member of its digital steering group. He is an award-winning lecturer and an alumnus of Mines ParisTech.
Why you should attend?
As AI reshapes the aviation industry, marketing professionals must evolve to leverage data-driven insights and automation. Yet, 82% of marketers say they lack the necessary AI training and education to apply it effectively.
This course bridges that gap by empowering aviation marketing professionals to confidently use AI tools without coding - uncovering new business opportunities, improving efficiency, and optimizing decision-making.
Through real-world exercises and hands-on practice, participants will learn how to build smarter marketing campaigns, predict customer behavior, and lead data-informed initiatives that deliver measurable business growth.
Related courses
Aeroclass offers online courses from leading industry professionals. Learn anytime, anywhere, and master practical skills to advance your career.
Safety Investigation Report Writing
- Video Course
Writing a safety investigation report is a key element of the investigation process. No matter how much time, effort or funding has gone into an investigation a poorly written report will devalue the entire investigation process.
The Flightpath to a Greener Industry: Environmental Challenges & Initiatives in Aviation
- Video Course
Discover how aviation is tackling environmental challenges through innovation, sustainability, and new technology.
Digital Customer Relationship Management Strategies to Boost Direct Sales - Practice
- Online or On-site
Explore and optimize every stage of the customer journey to strengthen direct sales channels and generate additional revenue opportunities.
 resize.JPEG)
Safety Management System Refresher
- Video Course
Keep up with the latest updates in the evolving Safety Management Systems (SMS). Ascertain that you can assess and manage risks to improve your system’s overall productivity and compliance.
