Revenue Management - Demand in Crisis and Pricing for Recovery

In times of crisis, aviation businesses must adapt quickly to shifting market conditions while maintaining commercial stability. Traditional revenue management models rely heavily on historical data, but external disruptions - such as the COVID-19 pandemic - demand new, agile approaches to forecasting and pricing.

This course offers a global perspective on the commercial impact of the pandemic on aviation, presenting key insights from data-driven research. Participants will explore practical strategies for managing low-demand periods, minimizing forecasting errors, and implementing pricing principles that accelerate recovery and long-term profitability.

This video course is a prerequisite of the online class - "Demand Forecast and its Impact on Revenue Optimization".

At the end of this course, participants will be able to:

• Understand the scale of the commercial impact on aviation created by the pandemic
• Identify what is and what may become important to the consumer going forwards
• Be able to list the guiding principles of pricing during a pandemic
• Learn about some of the Commercial and Revenue management levers used to mitigate losses and speed up recovery
• Explain how these levers, such as Demand Forecasting, Removal of Cancellation penalties and managing
• Overbooking risk can be safely implemented and identify common pitfalls
• Explain why and how the airline industry will need to plan and transition quickly within the Revenue Management area
• Gain awareness of the importance of communication and avoiding silos with other areas

1. Revenue Managers
2. Analysts
3. Strategists
4. Investors
5. Sales Managers
6. Other aviation professionals seeking to strengthen forecasting and pricing practices during volatile market conditions