Airline Demand Forecasting and its Impact on Revenue Optimization
Forecast passenger demand accurately to enhance pricing decisions, improve system optimization, and drive higher airline revenues.
@ Aeroclass
Course description
This course provides participants with a solid foundation in passenger demand forecasting and its critical impact on pricing, availability, and overall revenue performance. Through a mix of theory, best practices, and real-world applications, participants will gain the knowledge and tools necessary to understand demand dynamics and make data-driven decisions.
The training emphasizes the balance between automated system forecasting and manual intervention, guiding participants on how to quantify and monitor forecast accuracy, apply effective forecasting strategies, and integrate performance metrics into day-to-day revenue management processes.
Participants will also explore demand variations, optimization rules, and forecasting accuracy through practical exercises and case studies.
Participants enrolled to this class will get access to the Revenue Management - Demand in Crisis and Pricing for Recovery course 14 days before class starts and it is strongly recommended they complete it before online class starts.
Learning outcomes
At the end of this class, participants will be equipped to:
- Understand the relationship between demand, price, and system optimization
- Identify key factors influencing passenger demand and customer behavior
- Apply forecasting principles and evaluate forecast accuracy using key metrics
- Implement best practices for managing system optimizers and manual adjustments
- Use demand forecasting insights to improve revenue management and decision-making
Who should attend
- Revenue Management and Pricing Analysts
- Network and Capacity Planners
- Airline Commercial and Sales Managers
- Business and Financial Analysts in Airline Operations
- Aviation Professionals involved in demand forecasting or revenue optimization
Meet your instructor
Dinaz Zaq
Dinaz has held senior positions in revenue management at British Airways, was Head of Revenue Management and Pricing at GB Airways and was also Head of Revenue Management and Flight Planning at Royal Caribbean Cruise Line (RCCL) UK & Ireland. She brings a broad perspective to driving commercial improvement, having worked in various industries, not just aviation but also in cruising, hotels, leisure parks and trains.
Learn how to increase revenues and profit in these difficult times
Why you should attend?
Accurate demand forecasting is the foundation of successful revenue optimization. This course offers a practical approach to understanding how demand forecasts influence pricing, product availability, and profitability across different airline business models.
Led by an experienced instructor with a background in managing short- and long-haul flight inventory at British Airways, as well as consulting for major global carriers, this course blends real-world insights with proven strategies. Participants will gain actionable knowledge on how to forecast demand effectively, measure accuracy, and apply best practices to improve both system and manual performance in revenue management.
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