Building the Airport Brand and Positioning Effectively
Leverage modern branding strategies and frameworks to strengthen your airport’s identity, engagement, and market position.
@ Aeroclass
Course description
A strong brand is one of the most valuable assets an airport can have - driving trust, loyalty, and long-term success. Yet, branding in aviation has evolved beyond logos and slogans; it’s about crafting authentic experiences and consistent communication that connect with passengers, partners, and communities.
This training provides the tools, frameworks, and insights needed to develop, manage, and measure an effective airport brand strategy. Participants will explore how to align brand identity with organizational values, communicate a compelling story, and position their airport as a trusted, competitive, and customer-centered brand in a rapidly changing environment.
Through practical examples and real-world case studies, attendees will gain the knowledge to modernize their approach to branding, apply proven frameworks, and elevate their organization’s visibility and reputation.
Learning outcomes
At the end of this class, participants will be equipped to:
- Understand the fundamentals of branding and its role in airport strategy
- Identify key trends shaping brand management in aviation
- Develop and implement a cohesive brand identity and communication strategy
- Apply measurement tools to evaluate brand performance and customer perception
- Strengthen brand positioning to enhance competitiveness and market leadership
Who should attend
- Airport Marketing and Communications Managers
- Business Development and Commercial Strategy Professionals
- Brand and Corporate Identity Managers
- Airport Customer Experience and Service Managers
- Aviation Marketing Consultants and Advisors
Meet your instructor
Gavin Eccles
Gavin Eccles has over 30 years’ experience in marketing and strategic management, and in his consultancy and advisory positions, Gavin is responsible for ensuring the success of marketing, communication, and business planning strategies for a range of international organizations, where his client work has taken him across the globe in the design and delivery of client assignments. Gavin has extensive experience in developing business strategies and works alongside Senior Management to shape their corporate approach. This work has been conducted in international clients as diverse as American Airlines, British Airways, Marks and Spencer, Shell, BBC, Guinness, Marriott Hotels, and, most recently been developing airport strategies across Europe, the Caribbean, and the Middle East.
Why you should attend?
Every airport tells a story - but only those with a clear, consistent, and authentic brand message stand out. In a competitive market, strong branding defines how passengers, partners, and stakeholders perceive your airport.
This training helps you design a branding strategy that resonates with audiences, builds trust, and supports long-term growth. By understanding new branding frameworks and measurement tools, you’ll be able to transform your airport’s identity into a strategic advantage - one that inspires loyalty and strengthens your position in the global aviation landscape.
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